Melbourne SEO Consultant and Global SEO Expert

Advanced SEO consulting for global brands from Australia’s best-known name in the field of Search Engine Optimisation

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Market-leading clients across various sectors

Global SEO expertise
for well-known, mid- to large-sized companies

Brodie Clark is Australia's best-known name in Search Engine Optimisation (SEO), offering advanced consulting services for well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.

brodie clark consulting seo consultant in melbourne, australia
Brodie Clark (SEO Consultant Melbourne, Australia) was awarded the title of 'Young Search Professional of the Year' at the Australian Search Awards, held at the Sydney Opera House in 2019.

Here's how I'm different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus is generally geared toward technical SEO, working with large-scale sites and on Marketplace SEO. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.

Brodie Clark - Serp Timeline Brodie Clark - Serp Timeline
21 Mar

Google has now rolled out the ‘Reviews aren’t verified by Google Search‘ icon in web search listings for review snippets and also within knowledge panels in both the UK and parts of Europe. This test has been spotted in various areas of Search in the past, with the latest discovery being from Shameem Adhikarath in web search.

17 Mar

Google is now testing a divider for organic listings on mobile. The divider either segments the title link and description, or for the favicon, site name, and URL against the title link and description. Example queries here and here.

07 Mar

Google is now testing new headings for People Also Ask results on both mobile and desktop. Instead of showing the title “People also ask”, Google is testing 4 different titles: People are also asking, Related questions, Others want to know, and More to ask. Kenichi Suzuki shared the More to ask variation with me.

04 Mar

Google has now rolled out blue highlighting of content and larger font within paragraph featured snippets. This test dates back to September of 2022, where the highlight would should in both yellow and blue. On mobile, featured snippets still appear as bold (the previous approach) alongside the blue highlight. This launch looks to apply in most cases of full-width paragraph featured snippets, but the previous approach does appear in some instances too, when appearing within knowledge panels. Also spotted by Krinal Mehta.

01 Mar

Similar to how Neeva has been presenting AI results, Microsoft Bing is now testing summarising content from the web through AI and generating snippets with footnotes and sources. When hovering over sources, bubble links appear for pages. I was able to trigger this test across various queries such as for “spark plug replacement cost“, “engine mount replacement cost” and “facts about cats“. Bing was actually an early adopter of this format in 2018.

20 Feb

Similar to the mobile menu item test from earlier in the month, Google is now testing a similar simplified format on desktop with no icons. This is different to the ongoing desktop menu item test, which has blue icons to accompany the text.

10 Feb

Google is now testing a new ‘trending’ label attached to some People Also Ask (PAA) results in Search. I’m able to see this new label associated with some PAA results for queries such as “new bing” and “google bard“. With each PAA result that has the ‘trending’ label attached, they appear to be showing for articles that were written within the past day or so.

February of 2022 was a quiet month overall for Google tests (likely because of the Bard announcement), with the ‘trending’ label being the biggest test that surfaced for PAA results. The test didn’t appear for most users but did create some buzz when it did.

07 Feb

With a slight variation of the mobile site name and favicon format, Google is now showing site names in bold and lighter URLs. There’s been quite a few tests with this format in the past, primarily focused around favicon sizing.

06 Feb

Google now looks to be showing people cards on mobile in the US, a feature that has been available in India and a few other countries for a while now. The card can either show visibly at the top of search results, lower down the page on its own or within a carousel, with with all details submitted being visible once clicked.

05 Feb

On the back of ongoing search bar menu item tests on mobile, Google is now testing a new simplified format. The new format has no dividers, which is different to the ongoing test which has a blue outline and icons. The default format continues to have an underline for the selected item.

View Google SERP Timeline

Trusted globally
by the best-of-
the-best in SEO

John Mueller

Senior Search Analyst at

“Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

Aleyda Solis

SEO Consultant at Orainti & Founder at Remoters

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

Cyrus Shepard

SEO Consultant at Moz & Founder at Zyppy

"Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate."

Common questions
that I get asked

Do you do white-label projects for agencies or other digital professionals?
No. I'm a independent SEO consultant that only works with clients directly. If you have a client who you think would be interested in my services, I do encourage reaching out to discuss if the project is a good fit, but your client would need to contact me directly. I may however know a suitable freelance SEO consultant that works with agencies that I could recommend.
Do you also work with clients that are based outside of Melbourne and Australia?
While I am known for being a Melbourne-based SEO Consultant, I do also regularly work with clients throughout Australia and globally. I've worked with clients in the US, Canada, the UK, and also countries where English isn't their first language and they're wanting to internationalise. So yes, I'm an SEO Consultant in Melbourne, but I operate internationally.
Do you work with small businesses who are just getting started with SEO?
These types of projects generally aren't a good fit for what I offer. I am however well-connected in the SEO world and can make a trusted recommendation for an SEO agency or freelance SEO consultant for you to work with, whether that be an SEO Consultant Melbourne or an SEO Expert Australia and internationally. If your job title includes that you're the 'Head of Growth', 'Director of Growth' or similar, and you work for a company that's considered in the mid- to large-sized range, you're a well-suited client for my SEO consultancy.
How much do your SEO consulting services cost?
It really depends on the requirements for the SEO project, along with the size and complexity of your site or listings. My rate is however higher than your typical SEO consultant due to my experience and knowledge of the SEO space. My SEO consulting pricing is the same rate for both Melbourne SEO projects along with Australian and internationally.
What types of SEO clients do you normally work with and specialise in?
I work with most types of sites, aside from Local SEO projects that are focused around optimising Google Business Profiles and also SaaS providers. I also explicitly don't work with anything gambling-related. Some of my interest areas include working with marketplaces, eCommerce business, and also news publishers and large-scale content publishers of various kinds.
What do SEO consultants do? And how are they different from agencies?
SEO consultants are experienced experts in the field of search engine optimisation, delivering tailored advice for businesses who rely on exposure through Google's organic search results. The difference in working with an SEO consultant compared to an agency is in the experience that a consultant likely has compared to an agency employee and also the number of clients that an agency employee has compared to the consultant. SEO consultants will tend to have fewer clients than what an account manager from an SEO agency has.

– Colin Barry, Associate Director of Growth at Tripadvisor

Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers each month.

– Modi Song, Head of Growth at Airtasker

Brodie has been a delight to work with. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets.

– Helmut Berié, Senior SEO Manager at Envato

Brodie is a highly experienced SEO partner. We had asked Brodie to help us with a post-algo-update assessment. We were most interested in his recommendations for making side-wide but also page-level changes. The ultimate goal being to better target the ever changing demand. Not only did we receive a rich set of recommendations, we also ended up receiving guidance on how to dig for further growth opportunities moving forward.

– Jeremy Cabral, Co-Founder at Finder

Brodie is an SEO oracle. He sees patterns in search results that others don’t. He has a remarkable skill in dissecting rankings and determining what search engines are rewarding. I highly recommend him as a hired gun to driving any companies organic search strategy, augmenting your existing team or driving the strategy completely himself.

– Kara O’Dwyer, General Manager – Marketing & Brand Partnerships at AutoGuru

SEO is an integral pillar of our car servicing and repairs marketplace, autoguru.com.au. We engaged Brodie to conduct an external peer review of our site in 2022. Brodie was very thorough, taking the time to understand our business and the objectives of the peer review. Brodie delivered a comprehensive report that featured valuable recommendations for AutoGuru to implement to further boost our SEO performance.

– Eyass Shakrah, Co-Founder at Pet Media Group

Brodie is a global thought-leader and expert on organic search. In addition, he is incredibly professional and thorough – something our team learned very quickly. Very much looking forward to our extended partnership.

– Mike Rosenbaum, Founder at Spacer Marketplaces

Brodie is without a doubt one of the brightest minds in SEO. His knowledge and experience is unparalleled, with his recommendations clear and actionable. Our team is excited to implement Brodie’s SEO strategy.