Melbourne SEO Consultant and Global SEO Expert

Advanced SEO consulting for large brands from one of Australia’s best-known names in the field of Search Engine Optimisation

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Global SEO expertise
for well-known, mid- to large-sized companies

Brodie Clark is a highly experienced Melbourne SEO (Search Engine Optimisation) consultant and expert that works with well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named a top SEO expert in 2021, the Young Search Professional of the Year in 2019, and selected as a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.

brodie clark consulting seo consultant in melbourne, australia
Brodie Clark (SEO Consultant Melbourne, Australia) was awarded the title of 'Young Search Professional of the Year' at the Australian Search Awards, held at the Sydney Opera House in 2019.

Here's how I'm different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.

Brodie Clark - Serp Timeline Brodie Clark - Serp Timeline
11 Sep

Google is now running a test focused on highlighting relevant content in Featured Snippets and PAA results. This test is a replacement of the bolding functionality, which first rolled out in July of 2021. The highlight functionality for web pages dates back to 2019, originally focused on on-site content with scroll-to-text on mobile with AMP. The test shows with either a yellow or blue highlight, often presenting the text in a larger font.

06 Sep

Google is running a new test variation focused on knowledge panel rich cards. Previously, the test was focused on only celebrity rich cards. The test has now expanded with several new variations for queries such as “pepsi“, “avocado” and “great white shark“. For celebrities, here’s what it looked like in July, and here’s one new variation and another variation.

28 Aug

Google is testing a new label associated with content that is quick to read on both mobile and desktop. The label appears with either the text ‘Quick Read’ or ‘< 5 Min Read’, with several different combinations of each. Including ‘Quick Read’ on mobile and desktop, ‘< 5 Min Read’ on desktop in grey and in blue, a grey ‘Quick Read’ variation on mobile, and a ‘QUICK READ’ in uppercase on desktop (6 in total).

The “quick reads” test came in various forms throughout the month and resulted in a significant amount of interest from SEOs. In particular, there was a lot of discussion going back to word count as a ranking factor, which Google has consistency debunked. If Google rolls out this test, will shorter articles be used as an optimisation tactic? Only time will tell.

16 Aug

Google is again doing widespread testing of the GBP review carousel feature in search results. The carousel is titled ‘find places through reviews’ and triggers when relevant keywords are within review content. This test first appeared at the beginning of July, and continues to appear on both mobile and desktop.

11 Aug

Google is running several mobile sitelink tests focused around both branded and non-branded sitelinks for organic listings and ads. The test variations that I’m seeing are either coloured variations with sitelinks in a bubble (white, grey and blue) along with a stacked variation with lines between each item.

03 Aug

Google is currently running a mobile test for Featured Snippets with a ‘Perspectives’ label. The test shows other alternate answers to the query, with 2 variations appearing at this time. While the ‘Perspectives’ label is new, this test was virtually the same back in June (minus the label and more simplified) with 3 different variations. ‘Perspectives’ was first reported on by SER.

26 Jul

Google is running various tests focused around Product Listing Ads in Search on mobile. I’m seeing tests where the size of the PLAs varies dramatically, along with tests where the individual ads have different shades of colour such as a fade to dark variation.

18 Jul

Google is currently doing a lot of testing focused around the People Also Ask box. Last week there was a significant drop in PAA boxes in search (desktop in particular), and now I’m seeing testing with either 5 questions or up to 6 questions. Normally, questions in the PAA box range from 2-4 visible questions.

14 Jul

Google is continuing to use more Merchant Center feed information in organic results in this latest test. I’m now seeing an ‘x-day returns’ snippet appearing for some web pages in the US on both mobile and desktop. Some example queries can be found here and here. This is similar to how organic seller ratings operate, using information from feeds matched up with organic listings.

14 Jul

In a highly visual desktop test, Google is now showing rich cards at the top of search results for celebrity names. The rich cards include sections such as an image with a Wikipedia description overlaid, links to popular articles, videos, and top searches (such as age or net worth). Here’s examples for celebrities such as Oprah Winfrey, Tony Hawk, Doja Cat and Snoop Dogg.

Out of all tests during the month of July, the rich cards test for celebrities would have to be the most significant of the lot. This test was visible on both mobile and desktop and was very engaging for users. There was some concern around Google using insufficient crediting for sources within this feature, but there was nothing particular new about these concerns.

View Google SERP Timeline

Trusted globally
by the best-of-
the-best in SEO

Cyrus Shepard

SEO Consultant at Moz & Founder at Zyppy

“Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate.”

Aleyda Solis

SEO Consultant at Orainti & Founder at Remoters

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

John Mueller

Search Advocate at

“Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

“Brodie makes great articles on SEO”

Common questions
that I get asked

Do you do white-label projects for agencies or other digital professionals?
No. I'm a independent SEO consultant that only works with clients directly. If you have a client who you think would be interested in my services, I do encourage reaching out to discuss if the project is a good fit, but your client would need to contact me directly. I may however know a suitable freelance SEO consultant that works with agencies that I could recommend.
Do you also work with clients that are based outside of Melbourne and Australia?
While I am known for being a Melbourne-based SEO Consultant, I do also regularly work with clients throughout Australia and globally. I've worked with clients in the US, Canada, the UK, and also countries where English isn't their first language and they're wanting to internationalise. So yes, I'm an SEO Consultant in Melbourne, but I operate internationally.
Do you work with small businesses who are just getting started with SEO?
These types of projects generally aren't a good fit for what I offer. I am however well-connected in the SEO world and can make a trusted recommendation for an SEO agency or freelance SEO consultant for you to work with, whether that be an SEO Consultant Melbourne or an SEO Expert Australia and internationally. If your job title includes that you're the 'Head of Growth', 'Director of Growth' or similar, and you work for a company that's considered in the mid- to large-sized range, you're a well-suited client for my SEO consultancy.
How much do your SEO consulting services cost?
It really depends on the requirements for the SEO project, along with the size and complexity of your site or listings. My rate is however higher than your typical SEO consultant due to my experience and knowledge of the SEO space. My SEO consulting pricing is the same rate for both Melbourne SEO projects along with Australian and internationally.
What types of SEO clients do you normally work with and specialise in?
I work with most types of sites, aside from Local SEO projects that are focused around optimising Google Business Profiles and also SaaS providers. I also explicitly don't work with anything gambling-related. Some of my interest areas include working with marketplaces, eCommerce business, and also news publishers and large-scale content publishers of various kinds.
What do SEO consultants do? And how are they different from agencies?
An SEO consultant are experienced experts in the field of search engine optimisation, delivering tailored advice for businesses who rely on exposure via Google's organic search results. The difference in working with an SEO consultant compared to an agency is in the experience that a consultant likely has compared to an agency employee and also the number of clients that an agency employee has compared to the consultant. SEO consultants will tend to have fewer clients than what an account manager from an SEO agency has.

– Kara O’Dwyer, General Manager – Marketing & Brand Partnerships at AutoGuru

SEO is an integral pillar of our car servicing and repairs marketplace, autoguru.com.au. We engaged Brodie to conduct an external peer review of our site in 2022. Brodie was very thorough, taking the time to understand our business and the objectives of the peer review. Brodie delivered a comprehensive report that featured valuable recommendations for AutoGuru to implement to further boost our SEO performance.

– Colin Barry, Associate Director of Growth at Tripadvisor

Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers each month.

– Helmut Berié, Senior SEO Manager at Envato

Brodie is a highly experienced SEO partner. We had asked Brodie to help us with a post-algo-update assessment. We were most interested in his recommendations for making side-wide but also page-level changes. The ultimate goal being to better target the ever changing demand. Not only did we receive a rich set of recommendations, we also ended up receiving guidance on how to dig for further growth opportunities moving forward.

– Mike Rosenbaum, Founder at Spacer Marketplaces

Brodie is without a doubt one of the brightest minds in SEO. His knowledge and experience is unparalleled, with his recommendations clear and actionable. Our team is excited to implement Brodie’s SEO strategy.

– Jeremy Cabral, Co-Founder at Finder

Brodie is an SEO oracle. He sees patterns in search results that others don’t. He has a remarkable skill in dissecting rankings and determining what search engines are rewarding. I highly recommend him as a hired gun to driving any companies organic search strategy, augmenting your existing team or driving the strategy completely himself.

– Modi Song, Head of Growth at Airtasker

Brodie has been a delight to work with. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets.