Global SEO expertise
for well-known, mid- to large-sized companies
Brodie Clark is a highly experienced Melbourne SEO (Search Engine Optimisation) consultant and expert that works with well-known, mid- to large-sized companies globally. Named a top SEO expert to follow in 2021 and the Young Search Professional of the Year in 2019, Brodie’s work is highly regarded. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.
Here's how I'm different
to other Melbourne SEO experts
At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.
At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:
“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."
My writing is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.
While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.
In High Demand
I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).
Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.
Similar to Google’s query carousel that first started showing in 2020, Google now appears to be testing something similar in web search that are detached my Google Business Profiles. The new test is labelled “Find places through reviews” near to the searchers location, with a selection of GBP reviews that reference the search term. Other example queries here and here.
Google now looks to have the capability to show up to 5 People Also Ask results within the autocomplete dropdown. Normally, Google will show the same amount of PAA in autocomplete that appears in search results (up to 4). This means Google can show an additional question in autocomplete compared to what appears in Search. Example queries showing 5 PAA results can found here and here.
The trend of mobile ad label variation tests has continued into June, with the latest label having the word ‘promoted’ instead of ‘ad’. Last month, Google was testing variations that included the words ‘advertisement’ and ‘sponsored’.
June of 2022 featured a significant amount of impactful tests in Google Search. Out of all tests, the biggest trend of the month related to mobile and the various tests that focused around how the URLs are presented, labels for ads, and also the favicon. Each of the 3 different test variations overlapped with one another and were consistent throughout the month.
Google is continuing to do more testing with how their search bar appears on desktop, with the latest test showing the selected search bar menu in black (showing as blue last month).
Google is doing more testing where they’re showing multiple website answers within some Featured Snippets, this time on mobile devices. This was first written about on SER. So far I’ve been able to spot 3 variations, featuring results boxed within grids and stacked on top of each other. Similar testing was conducted in April on desktop.
Google appears to have now rolled out Featured Snippet bubble links to all users internationally. This feature was previously only available in the US as of September of 2021, but has now expanded to more regions. For example, I’m able to see bubble links for this query and this query within Australia. A reminder that this feature will only appear for links to either Wikipedia or for internal pages.
Google is doing more testing with how the menu icons appear in the search bar on desktop. In the latest test, Google is boxing in the menu items with a blue background once selected (instead of the standard blue underline with coloured icon).
On the back of a string of mobile favicon and URL tests in March, Google is now testing several variations of ad label changes along with variations involving the URL and favicon (similar to the tests from March). The ad-focused tests that are now showing feature different titles for the label such as “sponsored” and “advertisement” along with a boxed-in variation.
by the best-of-
the-best in SEO
SEO Consultant at Moz & Founder at Zyppy
“Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate.”
SEO Consultant at Orainti & Founder at Remoters
“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”