Global SEO expertise
for well-known, mid- to large-sized companies
Brodie Clark is Australia's best-known name in Search Engine Optimisation (SEO), offering advanced consulting services for well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.
Here's how I'm different
to other Melbourne SEO experts
At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.
At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:
“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."
My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.
While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.
In High Demand
I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).
Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.
Google now looks to be showing people cards on mobile in the US, a feature that has been available in India and a few other countries for a while now. The card can either show visibly at the top of search results, lower down the page on its own or within a carousel, with with all details submitted being visible once clicked.
Google is now completing testing of a new Featured Snippet type that has similarities to People Also Ask results. I’ve named this test a Featured PAA Snippet, with a deep-dive being conducted on my blog. The primary differences with this test are having Featured Snippets appearing lower than the top result, having a question included (similar to PAA), being directly above the PAA box, and more.
Google is now testing out new autocomplete functionality that includes various pieces of Knowledge Graph information. This was discovered by Alexander Außermayr who created this video with various examples such as for names of people and Google Business Profile details. Alexander’s test variation includes a ‘more’ button alongside the title, description and image, but my variation has that missing. This test is an extension of the packed autocomplete that we first saw in 2021. This test was originally covered by SEO Südwest in October.
Google appears to have rolled out continuous scroll on desktop in the US for some queries. I first reported on Google testing continuous scroll on desktop in May, with the latest variation that’s now launched having a ‘more results’ tab that can appear instead of the previous ‘see more’ tab. Again, Google launched continuous scroll on mobile in October of 2021, with this launch following that same trend, but now with a focus on specific queries (primarily e-commerce queries).
Google has now moved the placement of the ‘Things to know’ drop-downs to the right-hand column on desktop when triggered. Previously integrated with 10-blue-links, it’s now either shown by itself or merged with a Knowledge Panel (sometimes without the title included). This was a test from September according to SER, but is now showing for all users. This change doesn’t impact the ‘Buying guide’ feature which looks similar. Google has made similar changes in the past with placing Featured Snippet content in the right-hand column.
Google is now testing a new format and functionality for People Also Ask results on desktop. In the test, I’m seeing two columns for questions (rather than a single column), along with questions having a blue background once selected and a wider display. Google has experimented with various PAA displays in recent months, with the latest launch being around September 12th with the double up on interaction.
Google has now launched new functionality in the Images tab. The new scrollable feed functionality is similar to what is currently in place for the Image Pack, Product Carousels and images in PAA, dating back to August of 2021. The display in Images is now slightly different, with a sleek design that makes scrolling through image results more functional.
by the best-of-
the-best in SEO
SEO Consultant at Orainti & Founder at Remoters
“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”
SEO Consultant at Moz & Founder at Zyppy
"Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate."