Melbourne SEO Consultant and Global SEO Expert

Advanced SEO consulting for well-known brands from Australia’s most trusted name in the field of Search Engine Optimisation

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Global SEO expertise
for well-known, mid- to large-sized companies

Brodie Clark is Australia's best-known name in Search Engine Optimisation (SEO), offering advanced consulting services for well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.

brodie clark consulting seo consultant in melbourne, australia
Brodie Clark (SEO Consultant Melbourne, Australia) was awarded the title of 'Young Search Professional of the Year' at the Australian Search Awards, held at the Sydney Opera House in 2019.

Here's how I'm different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.

Brodie Clark - Serp Timeline Brodie Clark - Serp Timeline
02 Dec

Google appears to have rolled out continuous scroll on desktop in the US for some queries. I first reported on Google testing continuous scroll on desktop in May, with the latest variation that’s now launched having a ‘more results’ tab that can appear instead of the previous ‘see more’ tab. Again, Google launched continuous scroll on mobile in October of 2021, with this launch following that same trend, but now with a focus on specific queries (primarily e-commerce queries).

24 Nov

Google has now moved the placement of the ‘Things to know’ drop-downs to the right-hand column on desktop when triggered. Previously integrated with 10-blue-links, it’s now either shown by itself or merged with a Knowledge Panel (sometimes without the title included). This was a test from September according to SER, but is now showing for all users. This change doesn’t impact the ‘Buying guide’ feature which looks similar. Google has made similar changes in the past with placing Featured Snippet content in the right-hand column.

22 Nov

Google is now testing a new format and functionality for People Also Ask results on desktop. In the test, I’m seeing two columns for questions (rather than a single column), along with questions having a blue background once selected and a wider display. Google has experimented with various PAA displays in recent months, with the latest launch being around September 12th with the double up on interaction.

10 Nov

Google has now launched new functionality in the Images tab. The new scrollable feed functionality is similar to what is currently in place for the Image Pack, Product Carousels and images in PAA, dating back to August of 2021. The display in Images is now slightly different, with a sleek design that makes scrolling through image results more functional.

04 Nov

Google is now testing showing favicon’s with site names in desktop search results. Favicon’s on desktop first rolled out in 2020 and were eventually rolled back, likely due to push back. The current favicon desktop test is similar to the rounded edge background test on mobile from June. Also reported on by SER.

11 Sep

Google is now running a test focused on highlighting relevant content in Featured Snippets and PAA results. This test is a replacement of the bolding functionality, which first rolled out in July of 2021. The highlight functionality for web pages dates back to 2019, originally focused on on-site content with scroll-to-text on mobile with AMP. The test shows with either a yellow or blue highlight, often presenting the text in a larger font.

06 Sep

Google is running a new test variation focused on knowledge panel rich cards. Previously, the test was focused on only celebrity rich cards. The test has now expanded with several new variations for queries such as “pepsi“, “avocado” and “great white shark“. For celebrities, here’s what it looked like in July, and here’s one new variation and another variation.

28 Aug

Google is testing a new label associated with content that is quick to read on both mobile and desktop. The label appears with either the text ‘Quick Read’ or ‘< 5 Min Read’, with several different combinations of each. Including ‘Quick Read’ on mobile and desktop, ‘< 5 Min Read’ on desktop in grey and in blue, a grey ‘Quick Read’ variation on mobile, and a ‘QUICK READ’ in uppercase on desktop (6 in total).

The “quick reads” test came in various forms throughout the month and resulted in a significant amount of interest from SEOs. In particular, there was a lot of discussion going back to word count as a ranking factor, which Google has consistency debunked. If Google rolls out this test, will shorter articles be used as an optimisation tactic? Only time will tell.

16 Aug

Google is again doing widespread testing of the GBP review carousel feature in search results. The carousel is titled ‘find places through reviews’ and triggers when relevant keywords are within review content. This test first appeared at the beginning of July, and continues to appear on both mobile and desktop.

11 Aug

Google is running several mobile sitelink tests focused around both branded and non-branded sitelinks for organic listings and ads. The test variations that I’m seeing are either coloured variations with sitelinks in a bubble (white, grey and blue) along with a stacked variation with lines between each item.

View Google SERP Timeline

Trusted globally
by the best-of-
the-best in SEO

Cyrus Shepard

SEO Consultant at Moz & Founder at Zyppy

“Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate.”

Aleyda Solis

SEO Consultant at Orainti & Founder at Remoters

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

John Mueller

Search Advocate at

“Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

“Brodie makes great articles on SEO”

Common questions
that I get asked

Do you do white-label projects for agencies or other digital professionals?
No. I'm a independent SEO consultant that only works with clients directly. If you have a client who you think would be interested in my services, I do encourage reaching out to discuss if the project is a good fit, but your client would need to contact me directly. I may however know a suitable freelance SEO consultant that works with agencies that I could recommend.
Do you also work with clients that are based outside of Melbourne and Australia?
While I am known for being a Melbourne-based SEO Consultant, I do also regularly work with clients throughout Australia and globally. I've worked with clients in the US, Canada, the UK, and also countries where English isn't their first language and they're wanting to internationalise. So yes, I'm an SEO Consultant in Melbourne, but I operate internationally.
Do you work with small businesses who are just getting started with SEO?
These types of projects generally aren't a good fit for what I offer. I am however well-connected in the SEO world and can make a trusted recommendation for an SEO agency or freelance SEO consultant for you to work with, whether that be an SEO Consultant Melbourne or an SEO Expert Australia and internationally. If your job title includes that you're the 'Head of Growth', 'Director of Growth' or similar, and you work for a company that's considered in the mid- to large-sized range, you're a well-suited client for my SEO consultancy.
How much do your SEO consulting services cost?
It really depends on the requirements for the SEO project, along with the size and complexity of your site or listings. My rate is however higher than your typical SEO consultant due to my experience and knowledge of the SEO space. My SEO consulting pricing is the same rate for both Melbourne SEO projects along with Australian and internationally.
What types of SEO clients do you normally work with and specialise in?
I work with most types of sites, aside from Local SEO projects that are focused around optimising Google Business Profiles and also SaaS providers. I also explicitly don't work with anything gambling-related. Some of my interest areas include working with marketplaces, eCommerce business, and also news publishers and large-scale content publishers of various kinds.
What do SEO consultants do? And how are they different from agencies?
SEO consultants are experienced experts in the field of search engine optimisation, delivering tailored advice for businesses who rely on exposure through Google's organic search results. The difference in working with an SEO consultant compared to an agency is in the experience that a consultant likely has compared to an agency employee and also the number of clients that an agency employee has compared to the consultant. SEO consultants will tend to have fewer clients than what an account manager from an SEO agency has.

– Modi Song, Head of Growth at Airtasker

Brodie has been a delight to work with. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets.

– Colin Barry, Associate Director of Growth at Tripadvisor

Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers each month.

– Helmut Berié, Senior SEO Manager at Envato

Brodie is a highly experienced SEO partner. We had asked Brodie to help us with a post-algo-update assessment. We were most interested in his recommendations for making side-wide but also page-level changes. The ultimate goal being to better target the ever changing demand. Not only did we receive a rich set of recommendations, we also ended up receiving guidance on how to dig for further growth opportunities moving forward.

– Mike Rosenbaum, Founder at Spacer Marketplaces

Brodie is without a doubt one of the brightest minds in SEO. His knowledge and experience is unparalleled, with his recommendations clear and actionable. Our team is excited to implement Brodie’s SEO strategy.

– Jeremy Cabral, Co-Founder at Finder

Brodie is an SEO oracle. He sees patterns in search results that others don’t. He has a remarkable skill in dissecting rankings and determining what search engines are rewarding. I highly recommend him as a hired gun to driving any companies organic search strategy, augmenting your existing team or driving the strategy completely himself.

– Kara O’Dwyer, General Manager – Marketing & Brand Partnerships at AutoGuru

SEO is an integral pillar of our car servicing and repairs marketplace, autoguru.com.au. We engaged Brodie to conduct an external peer review of our site in 2022. Brodie was very thorough, taking the time to understand our business and the objectives of the peer review. Brodie delivered a comprehensive report that featured valuable recommendations for AutoGuru to implement to further boost our SEO performance.