Global SEO expertise
for well-known, mid- to large-sized companies
Brodie Clark is Australia's best-known name in Search Engine Optimisation (SEO), offering advanced consulting services for well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.
Here's how I'm different
to other Melbourne SEO experts
At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.
At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:
“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."
My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.
While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.
In High Demand
I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).
Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.
Google appears to have rolled out continuous scroll on desktop in the US for some queries. I first reported on Google testing continuous scroll on desktop in May, with the latest variation that’s now launched having a ‘more results’ tab that can appear instead of the previous ‘see more’ tab. Again, Google launched continuous scroll on mobile in October of 2021, with this launch following that same trend, but now with a focus on specific queries (primarily e-commerce queries).
Google has now moved the placement of the ‘Things to know’ drop-downs to the right-hand column on desktop when triggered. Previously integrated with 10-blue-links, it’s now either shown by itself or merged with a Knowledge Panel (sometimes without the title included). This was a test from September according to SER, but is now showing for all users. This change doesn’t impact the ‘Buying guide’ feature which looks similar. Google has made similar changes in the past with placing Featured Snippet content in the right-hand column.
Google is now testing a new format and functionality for People Also Ask results on desktop. In the test, I’m seeing two columns for questions (rather than a single column), along with questions having a blue background once selected and a wider display. Google has experimented with various PAA displays in recent months, with the latest launch being around September 12th with the double up on interaction.
Google has now launched new functionality in the Images tab. The new scrollable feed functionality is similar to what is currently in place for the Image Pack, Product Carousels and images in PAA, dating back to August of 2021. The display in Images is now slightly different, with a sleek design that makes scrolling through image results more functional.
Google is now testing showing favicon’s with site names in desktop search results. Favicon’s on desktop first rolled out in 2020 and were eventually rolled back, likely due to push back. The current favicon desktop test is similar to the rounded edge background test on mobile from June. Also reported on by SER.
Google is now running a test focused on highlighting relevant content in Featured Snippets and PAA results. This test is a replacement of the bolding functionality, which first rolled out in July of 2021. The highlight functionality for web pages dates back to 2019, originally focused on on-site content with scroll-to-text on mobile with AMP. The test shows with either a yellow or blue highlight, often presenting the text in a larger font.
Google is running a new test variation focused on knowledge panel rich cards. Previously, the test was focused on only celebrity rich cards. The test has now expanded with several new variations for queries such as “pepsi“, “avocado” and “great white shark“. For celebrities, here’s what it looked like in July, and here’s one new variation and another variation.
Google is testing a new label associated with content that is quick to read on both mobile and desktop. The label appears with either the text ‘Quick Read’ or ‘< 5 Min Read’, with several different combinations of each. Including ‘Quick Read’ on mobile and desktop, ‘< 5 Min Read’ on desktop in grey and in blue, a grey ‘Quick Read’ variation on mobile, and a ‘QUICK READ’ in uppercase on desktop (6 in total).
The “quick reads” test came in various forms throughout the month and resulted in a significant amount of interest from SEOs. In particular, there was a lot of discussion going back to word count as a ranking factor, which Google has consistency debunked. If Google rolls out this test, will shorter articles be used as an optimisation tactic? Only time will tell.
Google is again doing widespread testing of the GBP review carousel feature in search results. The carousel is titled ‘find places through reviews’ and triggers when relevant keywords are within review content. This test first appeared at the beginning of July, and continues to appear on both mobile and desktop.
Google is running several mobile sitelink tests focused around both branded and non-branded sitelinks for organic listings and ads. The test variations that I’m seeing are either coloured variations with sitelinks in a bubble (white, grey and blue) along with a stacked variation with lines between each item.
by the best-of-
the-best in SEO
SEO Consultant at Moz & Founder at Zyppy
“Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate.”
SEO Consultant at Orainti & Founder at Remoters
“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”