Melbourne SEO Consultant and Global SEO Expert

Advanced SEO consulting for global brands from Australia’s best-known name in the field of Search Engine Optimisation

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Market-leading clients across various sectors

Global SEO expertise
for well-known, mid- to large-sized companies

Brodie Clark is Australia's best-known name in Search Engine Optimisation (SEO), offering advanced consulting services for well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021, and a Search Awards judge for 2022. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.

brodie clark consulting seo consultant in melbourne, australia
Brodie Clark (SEO Consultant Melbourne, Australia) was awarded the title of 'Young Search Professional of the Year' at the Australian Search Awards, held at the Sydney Opera House in 2019.

Here's how I'm different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My advice is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus is generally geared toward technical SEO, working with large-scale sites and on Marketplace SEO. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.

Brodie Clark - Serp Timeline Brodie Clark - Serp Timeline
30 Nov

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay accepted as the text, with this month changing it to Pay encrypted checkout. Here is what it looks like on mobile.

28 Nov

Google is now testing out a new type of rich result for discounts via Merchant Center. This is part of a slew of related features Google is testing, similar to the recently announced Knowledge Panel promotions section which is still yet to appear. When the full discount rich result treatment shows, it displays a blue price tag along with the deal and a coupon code. It can also appear without the coupon code, similar to this test from June.

21 Nov

Google now looks to have launched social media follower counts for profiles and like/comment/view counts for the posts themselves in all regions. This is after recent testing on desktop for the first time in August and dates back to April on mobile, with the social counts now displaying on both mobile and desktop by default.

19 Nov

In extension of the blue highlight test from September for standard organic listings, Google is now testing out a new lighter variation on mobile. Here’s what this same query looks like with the blue variation.

17 Nov

Google is now testing out a subtle blue line that appears next to the title link for organic results on mobile when scrolling. The blue line slowly disappears once the scrolling stops. While scrolling, the description colour also goes lighter. Here’s a screenshot of when it appears.

14 Nov

Google is now testing out a new format for branded sitelinks on desktop. The test involves three separate variations featuring upward facing arrows in blue and grey, along with a more familiar variation that features dividers between each internally linked page. This was first discovered by Scott Shorter who messaged me on LinkedIn.

14 Nov

After the official announcement for the feature last week, and the test from October, Google is now displaying a new “shop deals” banner test. The new banner is slightly different to the original, featuring a more narrow banner and different CTA.

04 Nov

Google has now launched Seller Ratings for organic listings on desktop in the US. This is following the mobile rollout in the US in September, with Seller Ratings now being eligible to show for eCommerce sites across all devices.

04 Nov

Google looks to have now launched the ‘filter by’ lefthand menu on desktop for all eCommerce queries in the US. Previously, the menu would show as a test, but it now looks to be showing as the default.

31 Oct

Google is now testing out a ‘trending seller‘ attribute with an upward trending arrow on mobile. The label is likely based on data collected via Merchant Center, showing sites with increasing popularity.

View Google SERP Timeline

Trusted globally
by the best-of-
the-best in SEO

John Mueller

Senior Search Analyst at

“Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

Aleyda Solis

SEO Consultant at Orainti & Founder at Remoters

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

Cyrus Shepard

SEO Consultant at Moz & Founder at Zyppy

"Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate."

Common questions
that I get asked

Do you do white-label projects for agencies or other digital professionals?
No. I'm a independent SEO consultant that only works with clients directly. If you have a client who you think would be interested in my services, I do encourage reaching out to discuss if the project is a good fit, but your client would need to contact me directly. I may however know a suitable freelance SEO consultant that works with agencies that I could recommend.
Do you also work with clients that are based outside of Melbourne and Australia?
While I am known for being a Melbourne-based SEO Consultant, I do also regularly work with clients throughout Australia and globally. I've worked with clients in the US, Canada, the UK, and also countries where English isn't their first language and they're wanting to internationalise. So yes, I'm an SEO Consultant in Melbourne, but I operate internationally.
Do you work with small businesses who are just getting started with SEO?
These types of projects generally aren't a good fit for what I offer. I am however well-connected in the SEO world and can make a trusted recommendation for an SEO agency or another freelance SEO consultant for you to work with, whether that be an SEO Consultant Melbourne or an SEO Expert Australia and internationally. If your job title includes that you're the 'Head of Growth', 'Director of Growth' or similar, and you work for a company that's considered in the mid- to large-sized range, you're a well-suited client for my SEO consultancy.
How much do your SEO consulting services cost?
It really depends on the requirements for the SEO project, along with the size, complexity, and amount of traffic for your site or. My rate is however higher than your typical SEO consultant due to my experience and knowledge of the SEO space. My SEO consulting pricing is the same rate for both Melbourne SEO projects along with Australian and internationally.
What types of SEO clients do you normally work with and specialise in?
I work with most types of sites, aside from Local SEO projects that are focused around optimising Google Business Profiles and also SaaS providers. I also explicitly don't work with anything gambling-related. Some of my interest areas include working with marketplaces, eCommerce businesses, and also news publishers and large-scale content publishers of various kinds.
What do SEO consultants do? And how are they different from agencies?
An SEO consultant is an experienced expert in the field of search engine optimization, delivering tailored advice for websites that rely on exposure through Google's organic search results. The SEO consultant's goal is to help customers find you and remain competitive in your sector. The difference in working with an SEO consultant compared to an agency is in the experience that a consultant likely has compared to an agency employee and also the number of clients that an agency employee has compared to the consultant. SEO consultants will tend to have fewer clients than what an account manager from an SEO agency has.

– Sara Resnick, Global Head of SEO at Shutterstock

Even when you have a fantastic in-house SEO team, it is always helpful to get additional insights and an “outside view” into complex SEO issues that may arise. Brodie’s insights, top-notch recommendations, and innovative SEO knowledge were amazing to help with strategy and solutions.

– Colin Barry, Director of Growth at Tripadvisor

Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers each month

– Helmut Berié, Senior SEO Manager at Envato

Brodie is a highly experienced SEO partner. We had asked Brodie to help us with a post-algo-update assessment. We were most interested in his recommendations for making side-wide but also page-level changes. The ultimate goal being to better target the ever changing demand. Not only did we receive a rich set of recommendations, we also ended up receiving guidance on how to dig for further growth opportunities moving forward.

– Jon Stona, Head of Global Marketing at Airwallex

Brodie has been a joy to work with. His thorough and actionable analysis and recommendations have helped advance our approach to SEO globally. We’ve certainly benefited from his years of experience in the field and his ability to partner with a fast growing organisation like ours.

– Modi Song, Head of Growth at Airtasker

Brodie has been a delight to work with. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets.

– Eden Shirley, Managing Director at AutoGuru

It was a pleasure working with Brodie. Great insights, detailed and methodical approach, and actionable outcomes. Also great integrity!

– Eyass Shakrah, Co-Founder at Pet Media Group

Brodie is a global thought-leader and expert on organic search. In addition, he is incredibly professional and thorough – something our team learned very quickly. Very much looking forward to our extended partnership.

– Mike Rosenbaum, Founder at Spacer Technologies

Brodie is without a doubt one of the brightest minds in SEO. His knowledge and experience is unparalleled, with his recommendations clear and actionable. Our team is excited to implement Brodie’s SEO strategy.