Melbourne SEO Consultant and Global SEO Expert

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Global SEO expertise
for well-known, mid- to large-sized companies

Brodie Clark is a highly experienced Melbourne SEO (Search Engine Optimisation) consultant and expert that works with well-known, mid- to large-sized companies globally. Named a top SEO expert to follow in 2021 and the Young Search Professional of the Year in 2019, Brodie’s work is highly regarded. Brodie is regularly featured on the most respected SEO publications and demand for his SEO Consulting in Melbourne and internationally is high.

Browse to learn more about Brodie’s SEO consulting experience, achievements, what clients and other reputable thought-leaders have to say about his work, along with the latest blog articles about SEO. If you’re interested in working together, please feel free to use the form at the bottom of the page to get in touch.

brodie clark consulting seo consultant in melbourne, australia
Brodie Clark (SEO Consultant Melbourne, Australia) was awarded the title of 'Young Search Professional of the Year' at the Australian Search Awards, held at the Sydney Opera House in 2019.

Here's how I'm different
to other Melbourne SEO experts

Award-Winner

At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation (SEO) specialists and experts under the age of 30.

At the Sydney Opera House, the announcement that was read out to the Australian SEO and digital marketing community included the following:

“This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential."

Thought Leader

My writing is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor column at Search Engine Journal, alongside columns at Search Engine Land and Moz. With frequent appearances in newletters such as the Moz Top 10, #SEOFOMO and plenty more.

While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes SMX Advanced, BrightonSEO’s Science of Search Summit, Whitespark’s Local Search Summit and more.

In High Demand

I receive a high volume of enquiries for my SEO consulting, and don't always have the capacity to take on new projects. Being an independent SEO consultant Melbourne, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study), but retainer engagements are more common (see Google Discover case study).

Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you're interested, because I may know someone suitable if I don't currently have capacity.

Brodie Clark - Serp Timeline
01 Jul

Similar to Google’s query carousel that first started showing in 2020, Google now appears to be testing something similar in web search that are detached my Google Business Profiles. The new test is labelled “Find places through reviews” near to the searchers location, with a selection of GBP reviews that reference the search term. Other example queries here and here.

23 Jun

Google now looks to have the capability to show up to 5 People Also Ask results within the autocomplete dropdown. Normally, Google will show the same amount of PAA in autocomplete that appears in search results (up to 4). This means Google can show an additional question in autocomplete compared to what appears in Search. Example queries showing 5 PAA results can found here and here.

22 Jun

Being tied closely to mobile tests from earlier this year, Google’s favicon sizing testing in continuing with a rounded edge and grey background variation. This test applies to both organic results and ads, and out of each of the variations I’ve seen I like this variation best.

20 Jun

The trend of mobile ad label variation tests has continued into June, with the latest label having the word ‘promoted’ instead of ‘ad’. Last month, Google was testing variations that included the words ‘advertisement’ and ‘sponsored’.

June of 2022 featured a significant amount of impactful tests in Google Search. Out of all tests, the biggest trend of the month related to mobile and the various tests that focused around how the URLs are presented, labels for ads, and also the favicon. Each of the 3 different test variations overlapped with one another and were consistent throughout the month.

16 Jun

Google is continuing to do more testing with how their search bar appears on desktop, with the latest test showing the selected search bar menu in black (showing as blue last month).

16 Jun

Google is doing more testing where they’re showing multiple website answers within some Featured Snippets, this time on mobile devices. This was first written about on SER. So far I’ve been able to spot 3 variations, featuring results boxed within grids and stacked on top of each other. Similar testing was conducted in April on desktop.

09 Jun

After some initial testing of scrollable feeds for images within image packs, Google has now expanded this test beyond just image packs. I’m now seeing this same functionality applied to both Featured Snippets and also Knowledge Panels that have images in another test.

08 Jun

Google appears to have now rolled out Featured Snippet bubble links to all users internationally. This feature was previously only available in the US as of September of 2021, but has now expanded to more regions. For example, I’m able to see bubble links for this query and this query within Australia. A reminder that this feature will only appear for links to either Wikipedia or for internal pages.

26 May

Google is doing more testing with how the menu icons appear in the search bar on desktop. In the latest test, Google is boxing in the menu items with a blue background once selected (instead of the standard blue underline with coloured icon).

17 May

On the back of a string of mobile favicon and URL tests in March, Google is now testing several variations of ad label changes along with variations involving the URL and favicon (similar to the tests from March). The ad-focused tests that are now showing feature different titles for the label such as “sponsored” and “advertisement” along with a boxed-in variation.

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Trusted globally
by the best-of-
the-best in SEO

Cyrus Shepard

SEO Consultant at Moz & Founder at Zyppy

“Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn't hesitate.”

Aleyda Solis

SEO Consultant at Orainti & Founder at Remoters

“Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn't doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”

John Mueller

Search Advocate at

“Brodie regularly does awesome stuff that I even pass on to folks internally at Google”

“Brodie makes great articles on SEO”

Common questions
that I get asked

Do you do white-label projects for agencies or other digital professionals?
No. I'm a independent SEO consultant that only works with clients directly. If you have a client who you think would be interested in my services, I do encourage reaching out to discuss if the project is a good fit, but your client would need to contact me directly. I may however know a suitable freelance SEO consultant that works with agencies that I could recommend.
Do you also work with clients that are based outside of Melbourne and Australia?
While I am known for being a Melbourne-based SEO Consultant, I do also regularly work with clients throughout Australia and globally. I've worked with clients in the US, Canada, the UK, and also countries where English isn't their first language and they're wanting to internationalise. So yes, I'm an SEO Consultant in Melbourne, but I operate internationally.
Do you work with small businesses who are just getting started with SEO?
These types of projects generally aren't a good fit for what I offer. I am however well-connected in the SEO world and can make a trusted recommendation for an SEO agency or freelance SEO consultant for you to work with, whether that be an SEO Consultant Melbourne or an SEO Expert Australia and internationally. If your job title includes that you're the 'Head of Growth', 'Director of Growth' or similar, and you work for a company that's considered in the mid- to large-sized range, you're a well-suited client for my SEO consultancy.
How much do your SEO consulting services cost?
It really depends on the requirements for the SEO project, along with the size and complexity of your site or listings. My rate is however higher than your typical SEO consultant due to my experience and knowledge of the SEO space. My SEO consulting pricing is the same rate for both Melbourne SEO projects along with Australian and internationally.
What types of SEO clients do you normally work with and specialise in?
I work with most types of sites, aside from Local SEO projects that are focused around optimising Google Business Profiles and also SaaS providers. I also explicitly don't work with anything gambling-related. Some of my interest areas include working with marketplaces, eCommerce business, and also news publishers and large-scale content publishers of various kinds.
What do SEO consultants do? And how are they different from agencies?
An SEO consultant are experienced experts in the field of search engine optimisation, delivering tailored advice for businesses who rely on exposure via Google's organic search results. The difference in working with an SEO consultant compared to an agency is in the experience that a consultant likely has compared to an agency employee and also the number of clients that an agency employee has compared to the consultant. SEO consultants will tend to have fewer clients than what an account manager from an SEO agency has.

– Jeremy Cabral, Co-Founder at Finder

Brodie is an SEO oracle. He sees patterns in search results that others don’t. He has a remarkable skill in dissecting rankings and determining what search engines are rewarding. I highly recommend him as a hired gun to driving any companies organic search strategy, augmenting your existing team or driving the strategy completely himself.

– Colin Barry, Associate Director of Growth at Tripadvisor

Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers each month.

– Helmut Berié, Senior SEO Manager at Envato

Brodie is a highly experienced SEO partner. We had asked Brodie to help us with a post-algo-update assessment. We were most interested in his recommendations for making side-wide but also page-level changes. The ultimate goal being to better target the ever changing demand. Not only did we receive a rich set of recommendations, we also ended up receiving guidance on how to dig for further growth opportunities moving forward.

– Mike Rosenbaum, Founder at Spacer Marketplaces

Brodie is without a doubt one of the brightest minds in SEO. His knowledge and experience is unparalleled, with his recommendations clear and actionable. Our team is excited to implement Brodie’s SEO strategy.

– Nick Santoso, Digital Project Manager at Oscar Wylee

Brodie’s knowledge and experience in SEO is exceptional. I came to him with some Google ranking problems and he diagnosed the possible causes and came back with a list of actionable actions within a day. Although we didn’t end up working together officially due to timing conflicts, just by implementing his advice from our initial meeting has helped us fix some of our issues.

– Modi Song, Head of Growth at Airtasker

Brodie has been a delight to work with. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets.