Lesson 1: Listen to your customers

This week I checked the #portionperfection on Instagram to see what the latest tags for products had been. A lady by the name of Danielle had posted a before and after picture displaying the amount of weight she’d lost. I also noticed that she regularly used Portion Perfection products and has been posting on the same account meals she had been eating. I then asked her if she would mind the brand sharing the photo on our Facebook page, she agreed :).

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Lesson 2: When giving a CTA, tell your followers exactly what you want them to do

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Lesson 3: Always make your story 100% accurate and relevant to your audience

People aren’t stupid. They know when you’ve posted something clearly to receive high engagement. This is why I incorporated some pictures of Portion Perfection products being used, and directed people to the Instagram account where all images could be discovered.

*Danielle received 25 new Instagram followers from this post and we are planning to send her several gifts in the mail as congratulations for her amazing weight loss effort and for responding to all the lovely comments on our post.