This has been something that I’ve been interested in for some time now. No one seems to have a definitive answer. Even the Moz community is up in the air about which is the correct move.

The Problem

The brand ‘Portion Perfection’ has two websites: and The latter is a branding website and Great Ideas is the current version. It has been suggested that keeping is a smart move in terms of receiving a different stream of traffic through referrals instead of all through other channels such as organic, direct, email or paid. This strategy is ideal for those who are afraid of being penalised by Google and being cut off from receiving their main source of traffic (organic).


Each websites strength has been analysed using the Moz Open Site Explorer tool. (eCommerce website – Magento)
DA: 25/100
PA: 36/100
Spam score: 1/17
Linking Root Domains: 53
Total Links: 280
FB shares: 23
FB likes: 8
Twitter: 21
+1’s: 134 (blogging template website – WordPress)
DA: 17/100
PA: 30/100
Spam score: 2/17
Linking Root Domains: 13
Total Links: 80
FB shares: 55
FB likes: 4
Twitter: 3
+1’s: 1

Google Analytics Comparison

Australian Website Comparisons

All Traffic
Bounce Rate: 47.76% (industry avg. = <45%) – above the average, still acceptable however.
Avg. Session Duration: 3’34

Organic Traffic
Bounce Rate: 45.26% (industry avg. = <45%) – good percentage.
Avg. Session Duration: 3’50

All Traffic
Bounce Rate: 79.43% (industry avg. = <45%) – holy shit, very high.
Avg. Session Duration: 0’48 (get me the f outta here)

Organic Traffic
Bounce Rate: 70.92% (industry avg. = <45%) – better than all traffic, still shite though.
Avg. Session Duration: 1’21

Referral traffic from to

referral traffic

Conclusion is getting good referral traffic and sales from The bounce rate on is ridiculously high (79.43% overall). This is a terrible reflection on the brand and I believe is losing customers who aren’t patient enough to click through. Redirect.