Loving the new Facebook insights that have just rolled out for my group.
Here’s what I’ll be doing with each report pictured:
1. Track new membership performance trends over a 60 day period.
2. Determine peak interaction days/times to know when to post.
3. Assess user-generated content popularity based on visibility and engagement. This will guide topical discussion points and promotional material.
4. Identify top contributors and provide incentives each month based on contribution. E.g. Congratulations to Joe Bloggs for being our top contributor, we’re going to send you some free stuff…
5. Keep track of member locations.