FAQPage is a new type of markup from schema.org used to show your content on Google as a rich result. The markup can be built using either JSON-LD or Microdata in order to receive the SERP treatment.
The feature is available in all countries.
Unlike HowTo markup, this feature is available on both Mobile and Desktop. HowTo markup is only available on Mobile currently, which means users will see only see the rich result on that device. FAQPage rich results can however be seen on all devices.
This continues to be a point of contention. If you read through all information Google has provided on this markup, you’ll find that it’s intended for a very specific page relating to FAQs (not more broadly speaking). Two important pieces of information are:
- From the Official announcement: “For example, an FAQ page on an e-commerce website might provide answers on shipping destinations, purchase options, return policies, and refund processes.”
- John Mueller on Twitter wrote: “our structured data guidelines say that it should be representative of the main content on a page.” The FAQ support Doc doesn’t mention this, but maybe this was referring to the guidelines relating to this rollout in general (i.e. the HowTo support Doc mentions something similar).
To clear this up, I think Google needs to provide some more specifics in their Documentation. This could be done by giving an example similar to:
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Note: to be honest, I’m not 100% sure if this page I’ve created and is using the markup is how Google intended it to be used. If not, then I will remove immediately after I’ve been notified from Google.
In its existing state, along with the guidelines it is bound by, I don’t believe this is all that big of an opportunity for site owners. The types of content this markup applies to, won’t necessarily receive much exposure on Search due to the highly focused nature of the content.
I would start by reading Google’s Developer Documentation which can be found here.
Depending on your experience level, you could get this markup added to your site and reflected on Google in 10 minutes (manipulate the code, add to your page, then force a crawl in Google Search Console). I found the process of adding HowTo markup to your content was much my involved in comparison, as there are far less requirements for correct implementation.
NEW: If a page is about “Car Insurance” and has content like types of car insurance, tips for getting affordable cover, links to guides, and also an FAQ section. Does Google recommend marking up the FAQ component of the page?
This is fine. Read the full conversation I had with John Mueller here.