Google is now testing out a top links label for branded sitelinks on mobile. The test includes two different variations, involving either a top links label with a globe icon or with a ‘top links from’ label that includes the favicon and site name.
Google is now doing various bits of testing on desktop for the favicon and site name. Test variations include having a bolded and non-bolded variation, along with another bolded and non-bolded variation that covers not only the favicon and site name but also the URL. This test is an extension the mobile variation from August.
Google is now testing out a new display for mobile search results, featuring a light grey background for the favicon and site name. Another difference compared to the normal format is the URL being placed beside the date (instead of below the site name). This test looks to be an extension of the grey and blue rectangle test.
Google is now doing various bits of testing for favicons and site names on desktop. Instead of the standard format, there’s a small favicon version, an extra large one without bolding, and one without. It is very rare to see favicon and site name testing on desktop, with most testing in recent years being on mobile.
The favicon and site name testing on desktop was the most prolonged test throughout the month and frequently noticed by the SEO community. Testing of this element of search results is a common one, which we will likely see again in the near future.