Google SERP Features Timeline

The latest Google SERP feature tests and launches

[Updated: 03:19pm AEST, December 2nd 2022]
Nov 2022
22 Nov

Google is now testing a new format and functionality for People Also Ask results on desktop. In the test, I’m seeing two columns for questions (rather than a single column), along with questions having a blue background once selected and a wider display. Google has experimented with various PAA displays in recent months, with the latest launch being around September 12th with the double up on interaction.

Jul 2022
18 Jul

Google is currently doing a lot of testing focused around the People Also Ask box. Last week there was a significant drop in PAA boxes in search (desktop in particular), and now I’m seeing testing with either 5 questions or up to 6 questions. Normally, questions in the PAA box range from 2-4 visible questions.

Jun 2022
23 Jun

Google now looks to have the capability to show up to 5 People Also Ask results within the autocomplete dropdown. Normally, Google will show the same amount of PAA in autocomplete that appears in search results (up to 4). This means Google can show an additional question in autocomplete compared to what appears in Search. Example queries showing 5 PAA results can found here and here.

Mar 2022
09 Mar

The People Also Ask box is showing showing twice on Google in a new test. The second PAA box seems to be appearing at the bottom of search results in most instances, even below the final set of ads. It is worth noting that the second PAA box has different questions, pointing to the need to serve a different intent.

Dec 2021
12 Dec

Google is testing a design overhaul for their desktop search bar, included in the test are some elements that I’ve seen in the past and others that are brand new. At the same time as this significant desktop search bar test, Google has actually rolled out a test that involved a specific design for People Also Ask duplication that appears in the drop-down.

Oct 2021
26 Oct

A desktop test where Google’s autocomplete has People Also Ask results included in the drop-down that are a duplicate of the PAA results on the page. This test is quite similar to what I discovered during August, with the PAA addition being below the autocomplete suggestions (rather than beside).

Sep 2021
09 Sep

Testing of the “hear this out loud” button in Featured Snippets and People Also Ask results now showing in the US. This was a test from May of 2021 that first appeared in India.

Aug 2021
22 Aug

Autocomplete test where there is a duplication of the top 3 People Also Ask results appearing in the drop-down. I’ve documented several tests in the past that have been similar to this and focused around autocomplete inclusions.

Jul 2021
16 Jul

Featured Snippet answer bolding starts showing for paragraph snippet text to make locating the answer quicker. This first started showing for list Featured Snippets in October of 2020, and now applies to paragraph Featured Snippets and People Also Ask paragraph snippets.