Starting with a Chrome extension that every SEO professional should try out, the top spot in my Google SEO tools for 2023 list goes to Glimpse. Once you've installed the extension, all you need to do is enable it to see an overlay of data, including search volume, a topic map, and more. Make sure to install Glimpse today and put your fee credits to good use. You'll have access to 10 credit per month for free, with paid options for more frequent use and other SEO tools included.
Built and maintained by a small by mighty team, Keyword Insights is the new Google SEO tool on the block for keyword research lovers. A recent and significant release from the Keyword Insights team was the creation of the SERP Similarity tool, allowing users to do a live lookup of search results to see how similar they are for those keywords. Impressively, this tool has free and unlimited usage, so make sure to put your credits to good use.
Ahrefs are an SEO tool in the space that have been on fire over the past year with new feature releases. One of my favourite new tool releases from Ahrefs is Calendar View, which allows you to visualise keyword position changes in a calendar. This tool is very useful for investigating ranking changes – scroll through by month and select days in bright red or green. Calendar View is a paid tool within Ahrefs, and you may need to upgrade to access it, but you'll get access to more tools too.
The Google SEO tool AlsoAsked is one that is loved and adored by many SEO professionals. There was a period where the tool stopped operating (likely because of maintenance) and has now returned and is in full force. The tool allows users to find the questions that people ask on Google through the use of the People Also Ask SERP feature. All you need to do is input a search term and location, then you're on your way to creating some awesome PAA visualisations.
A recent addition to my list of the best Google SEO tools to use in 2023, Semrush have now released 'Network Graph'. Within the Semrush dashboard, there's a new tab labelled 'Network Graph' that involves an interactive chart to see a birds eye view of any sites link network. This tool is inspired by past creations in the SEO space from tools like Majestic and Sitebulb, now conveniently placed within the Semrush dashboard and free to existing users.
A beloved tool in the SEO community, and recently turning 12 years old, the Screaming Frog team have continued to innovate and prove why they are a deserving of being a top SEO tool. Quite possibly their biggest release of the year was the quick integration of Google's URL Inspection API into their toolset. They have various tutorials for how you can automate this for your clients, which I would highly recommend checking out.
As an alternative to the Screaming Frog tool, Keywords in Sheets were another who were quick to put Google's URL Inspection API to good use, with their own twist. The tool within Keyword in Sheets allows you to bulk check indexing and coverage reports from Google Search Console. Keywords in Sheets have plenty of other Google Sheets tutorials that I would highly recommend checking out, starting out at a very reasonable $1 for 500 credits.
Perhaps a less obvious tool for SEO use, the folks over at JSON Crack have developed an awesome tool to help you visualise your Structured Data use. All you need to do is copy and paste your nested JSON files into the tool and you can see some awesome graphs. This tool is a great one to keep in mind for recommending to a budding Structured Data enthusiast. This SEO tool is completely free and easy to use, so make sure to give it a try today!
While Google Search Console is in league of its own when it comes to tools for Google SEO, I did want to recognise in this list the hard work by the GSC team at Google. There was a ton of new releases this year which was great to see, including a new breakdown by 'video' pages (previously a named the Index Coverage report), and also integrating Shopping data within the dashboard. Hopefully we see this momentum continue into 2023 in terms of tool development - fingers crossed!
No Google SEO tool in the space does SERP feature tracking like Advanced Web Ranking does. When Google releases a new SERP feature into their search results, you can bet that AWR isn't far off from adding tracking capabilities to their toolset. AWR were one of the first to integrate free product listing tracking within their dashboard, allowing you to see screenshots by pixels of how your website is appearing within the SERP feature.