Nov 2023
21 Nov

Google now looks to have launched social media follower counts for profiles and like/comment/view counts for the posts themselves in all regions. This is after recent testing on desktop for the first time in August and dates back to April on mobile, with the social counts now displaying on both mobile and desktop by default.

While the trend for testing and launches in November of 2023 was heavily focused around eCommerce-related features, the launch that created the most buzz related to the Search appearance for social media profiles. This is a nice addition to search results that could assist with whether a user decides to click-through or not.

Aug 2023
07 Aug

Originally appearing on mobile in April, Google is now testing social media accounts with profile photos and follower counts on desktop. The desktop test is the same as mobile, having the social platform logo in the bottom right corner of the image. This round of testing has a similar view/like/comment etc. count to results in the perspectives filter.