Google SERP Features Timeline

The latest Google SERP feature tests and launches

[Updated: 05:33pm AEST, November 30th 2023]
Oct 2023
05 Oct

Google looks to now be testing a product search function for branded queries in the US. I feel like I’ve seen this in the past but haven’t documented it yet, with this finding being sent to me by Liam Challoner. This test also coincides with the ‘latest from’ carousel from last month.

Sep 2023
27 Sep

Google is now running a test on desktop which features content for a site in a carousel for branded queries that is normally a feature for news sites. For example, when searching for “officeworks” on desktop the carousel doesn’t normally appear, but does with the test. As a small caveat, the carousel that features the text: ‘Latest from’ can appear for broader content sites also, such as for Finder (which isn’t part of this test).