Dec 2023
09 Dec

As an extension of the discount rich results test from last month, Google is now testing out a similar format for loyalty programs with a different symbol assigned to the snippet. Instead of displaying just a price tag icon, the icon is transformed into a heart. The discounts rich result is managed within Marketing > Promotions in GMC, whereas I believe the loyalty programs rich result is managed in Growth > Manage programs. This was first spotted by Brian Freiesleben.