Google has now launched discount rich results on all devices in the US. This is after a short stint of testing that started in November of 2023. I’m now primarily seeing the coupon variant, which could be considered a coupon rich result as a subset of the discount rich result category. Here’s what it looks on mobile compared to desktop.
As an extension of the discount rich results test from last month, Google is now testing out a similar format for loyalty programs with a different symbol assigned to the snippet. Instead of displaying just a price tag icon, the icon is transformed into a heart. The discounts rich result is managed within Marketing > Promotions in GMC, whereas I believe the loyalty programs rich result is managed in Growth > Manage programs. This was first spotted by Brian Freiesleben.
Google is now testing out a new type of rich result for discounts via Merchant Center. This is part of a slew of related features Google is testing, similar to the recently announced Knowledge Panel promotions section which is still yet to appear. When the full discount rich result treatment shows, it displays a blue price tag along with the deal and a coupon code. It can also appear without the coupon code, similar to this test from June.