Google is testing scrollable feeds for map pack results which prevents the need for the local finder. Scrollable feeds are a new feature of Search which first started with the popular products grid, then expanding to features such as the image pack, and now it looks like map pack results could be next.
Google has now launched new functionality in the Images tab. The new scrollable feed functionality is similar to what is currently in place for the Image Pack, Product Carousels and images in PAA, dating back to August of 2021. The display in Images is now slightly different, with a sleek design that makes scrolling through image results more functional.
After some initial testing of scrollable feeds for images within image packs, Google has now expanded this test beyond just image packs. I’m now seeing this same functionality applied to both Featured Snippets and also Knowledge Panels that have images in another test.