Google is testing out a quick view button displaying for product grid results. When clicking the button for a grid result it takes you to the normal scrollable product feed.
Google looks to have now launched a trending products carousel within brand knowledge panels. While this set of products look like free listings, they seem to be powered by the website content more than feed data. When clicking the products, a scrollable panel doesn’t appear like free listings, where users instead go straight through to the product page. The linked example also shows the promotions section, which I hadn’t seen since the announcement in November 2023.
After testing horizontal scrolling sitelinks earlier in the month, Google is testing a new variation of this same test where the expansion is vertical on desktop. Here’s what it looks like when clicking the downward-facing arrow. This was first spotted in December of 2024.
Google is now testing scrollable sitelink bubbles on desktop. There was a similar version of this test in July of 2024, with the latest version including a more extensive set of sitelinks that appear in a carousel. Here’s when the mobile version was first spotted.
Google is testing scrollable feeds for map pack results which prevents the need for the local finder. Scrollable feeds are a new feature of Search which first started with the popular products grid, then expanding to features such as the image pack, and now it looks like map pack results could be next.
Google has now launched new functionality in the Images tab. The new scrollable feed functionality is similar to what is currently in place for the Image Pack, Product Carousels and images in PAA, dating back to August of 2021. The display in Images is now slightly different, with a sleek design that makes scrolling through image results more functional.
After some initial testing of scrollable feeds for images within image packs, Google has now expanded this test beyond just image packs. I’m now seeing this same functionality applied to both Featured Snippets and also Knowledge Panels that have images in another test.